Privacy and Cookie Policy

This privacy policy explains how Elaine Gemmell trading as Ornate Alchemy uses the personal data collected from users when you use the website www.ornatealchemy.co.uk. Hereafter in this document “Elaine Gemmell trading as Ornate Alchemy” will be shortened to Ornate Alchemy ("we", "our", “us”).

This privacy policy will explain how our organisation uses the personal data we collect from you when you use our website.

Topics:

  • What data do we collect?

  • How do we collect your data?

  • How will we use your data?

  • How do we store your data?

  • Marketing

  • What are your data protection rights?

  • What are cookies?

  • How do we use cookies?

  • What type of cookies do we use?

  • How to manage your cookies

  • Privacy policies of other websites

  • Changes to our privacy policy

  • How to contact us

  • How to contact the appropriate authorities

What data do we collect?

Ornate Alchemy collects the following data:

  • Personal identification information (name, email address, house address, phone number)

  • Debit/credit card numbers

Our website is hosted by Squarespace. Squarespace collects personal data when you visit our website, including:

  • Information about your browser, network and device

  • Web pages you visited prior to coming to this website

  • Web pages you view while on this website

  • Your IP address

Squarespace needs the data to run our website, and to protect and improve its platform and services. Squarespace analyses the data in a de-personalised form.

Our website serves font files from and renders fonts using Google Fonts and Adobe Fonts. To properly display our site to you, these third parties may receive personal information about you, including:

  • Information about your browser, network, or device

  • Information about this site and the page you’re viewing on it

  • Your IP address

How do we collect your data?

You directly provide Ornate Alchemy with most of the data we collect. We collect data and process data when you:

  • Register online or place an order for any of our products or services

  • Voluntarily complete a customer survey, webform or provide feedback on any of our message boards or via email

  • Use or view our website via your browser’s cookies

When you submit information to our website via webform (e.g. contact page), we collect the data requested in the webform in order to track and respond to your submissions. We share this information with Squarespace, our online store hosting provider, so that they can provide website services to us. We also share information with Google Workspace for storage purposes.

How we will use your data?

Ornate Alchemy collects your data so that we can:

  • Process your order

  • Manage your account

  • Email you with special offers on other products and services we think you might like

When you buy something on our website, we collect personal information from you to fulfil the order. We may collect information like your:

  • Billing and shipping address

  • Details relating to your purchase (for example, your ring or bangle size)

  • Email address

  • Name

  • Phone number

We share this information with Squarespace, our online store hosting provider, so that they can provide website services to us.

Our payment processor Stripe will also collect payment information from you. You can read their privacy policy at https://stripe.com/gb/privacy.

As you go through checkout, this site may auto-complete your shipping and billing address by sharing what you type with the Google Places API and returning suggestions to you to improve your checkout experience.

In addition to the information you provide us, our website also collects personal data to power our site analytics, including:

  • Information about your browser, network and device

  • Web pages you visited prior to coming to our website

  • Your IP address

This information may also include details about your use of our website, including:

  • Clicks

  • Internal links

  • Pages visited

  • Scrolling

  • Searches

  • Timestamps

We share this information with Squarespace, our website analytics provider, to learn about site traffic and activity.

How do we store your data?

Your electronic data is securely stored on Squarespace, our online store hosting provider. Our devices containing electronic data is secured and password protected. Physical records and data if applicable (e.g. home addresses for postage) are secured in a locked repository at our premises.

Ornate Alchemy will keep your personal data for as long as is required to fulfil the purposes for which it was collected (e.g to ensure you are satisfied with your purchase) or for legal obligations where applicable such as tax records etc. Once this time period has expired, we will either:

  • Anonymise your data

  • Delete your data by secure deletion methods for electronic data

  • Shred any physical documentation

Marketing

Marketing Emails

Ornate Alchemy would like to send you information about products and services of ours that we think you might like. We may send you these marketing emails, which you can unsubscribe from by clicking the link at the bottom of the email. We share your contact information with Squarespace, our email marketing provider, so they can send these emails on our behalf.

If you have agreed to receive marketing emails, you may always opt out a later date. You have the right at any time to stop Ornate Alchemy from contacting you for marketing purposes.

If you no longer wish to be contacted for marketing purposes, you can inform us here so we can remove you from future marketing emails.

Order and Account Emails

Order and account emails are separate to marketing emails. If you make a purchase from our website we may email you with messages about your order or account activity. For example, we may email you to tell you that:

  • You’ve created a customer account

  • Your customer account password has been reset or updated

  • You’ve made a purchase

  • Your order has shipped

It’s not possible to unsubscribe from these messages.

We share your contact information with Squarespace, our website hosting provider, so they can send these emails to you on our behalf.

What are you data protection rights?

Ornate Alchemy would like to make sure you are fully aware of all your data protection rights. Every user is entitled to the following:

  • The right to access - You have the right to request Ornate Alchemy for copies of your personal data.

  • The right to rectification - You have the right to request that Ornate Alchemy correct any information you believe is inaccurate. You also have the right to request Ornate Alchemy to complete information you believe is incomplete.

  • The right to erasure - You have the right to request that Ornate Alchemy erase your personal data, under certain conditions.

  • The right to restrict processing - You have the right to request that Ornate Alchemy restrict the processing of your personal data, under certain conditions.

  • The right to object processing - You have the right to object to Ornate Alchemy’s processing of your personal data, under certain conditions.

  • The right to data portability - You have the right to request that Ornate Alchemy transfer the data that we have collected to another organisation, or directly to you, under certain conditions.

If you make a request, we have one month to respond to you. If you would like to exercise any of these rights, please contact us by email: elaine@ornatealchemy.co.uk

What are cookies?

Cookies are text files placed on your computer to collect standard Internet log information and visitor behaviour information. When you visit our website, we may collect information from you automatically through cookies or similar technology.

For further information, please visit allaboutcookies.org

How do we use cookies?

Ornate Alchemy uses cookies in a range of ways to improve your experience on our website, including:

  • Improving your browsing experience

  • Keeping you signed in

  • Understanding how you use our website

What types of cookies do we use?

Our website uses the following cookies:

  • Necessary and required cookies - these cookies are always used and allow Squarespace, our hosting platform, to securely serve this website to you.

  • Analytics and performance cookies - these cookies are used on this website only when you acknowledge the cookie banner. This website uses analytics and performance cookies to view site traffic, activity and other data.

For information about viewing the cookies dropped on your device, visit the cookies Squarespace uses.

How to manage your cookies

You can set your browser not to accept cookies, and the aforementioned website (allaboutcookies.org) tells you how to remove cookies from your browser. However, in a few cases, some of our website features many not function as a result.

Privacy policies of other websites

The Ornate Alchemy website contains links to other websites. Our privacy policy applies only to our website, so if you click on a link to another website, you should read their privacy policy.

Changes to our privacy policy

Ornate Alchemy keeps its privacy policy under regular review and places any updates on this web page. This privacy policy was last updated 16 June 2025.

How to contact us

If you have any questions about Ornate Alchemy’s privacy policy, the data we hold on you, or you would like to exercise one of your data protection rights, please do not hesitate to contact us.

Email us at: elaine@ornatealchemy.co.uk

How to contact the appropriate authority

Should you wish to report a complaint or if you feel that Ornate Alchemy has not addressed your concern in a satisfactory manner, you may contact the Information Commissioner’s Office.

Their website can be found here: https://ico.org.uk